VIVAAN is a Luxury Fine Jewelry Collection, where name “VIVAAN” translates into “Goodness of Life”. It is with inspirited pristine touch that VIVAAN delivers the finest quality and a niche’ in design, using only the finest materials and natural gemstones, diamond rose cuts, slices, bi-color tanzanites, tourmalines to name a few intricately handcrafted in 18 karat. The leading edge designer Yogendra Sethi for VIVAAN is a renowned jewelry artist and acclaimed international painter. Landscapes and ever-changing prismatic nature inspire the jewelry designs. VIVAAN team is a group of young, zealous and arduous individuals, bringing into reality its vision.
Surbhi admires her dad’s artistic prowess so much that she debuted VIVAAN in 2012 as a tribute to him. Surbhi grew up traveling with dad Yogendra Sethi—whom JCK featured in the 2009 issue of LUXURY magazine—while he made and sold paintings and finest gemstones. When she was ready to hang her own shingle, she decided to nod to her dad’s gemstone-intense high designs and colorful one-of-a-kind paintings in process. Now her Vivaan line of slice-intense diamond and gemstones take subtle inspiration from her father’s work, with Surbhi’s own unique twist. For over a decade, Surbhi has been a spiritual energy healer who energy cleanses all the stones set into designs.
VIVAAN brand is about uplifting energy and consciousness. The unearthed raw gemstones from VIVAAN collection have a level of consciousness and their natural powers can be brought forth by holistically charging them. VIVAAN jewelry collections with the enhanced 'Earthly Consciousness' are great asset to keep in the family for generations to come. Surbhi shares “Diamonds and essentially all natural gemstones have unique energies that can be attuned for raising one’s individual Awareness”.