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Pure Grown Diamond Event




May 18th - June 3rd

Receive 10% off your diamond purchase & up to $500 off your setting!

Stop in to shop our beautiful selection of loose diamonds today!


The Pure Grown Commitment:  Pure Grown Diamonds are designed to be affordable without giving up quality or value.  Although they are grown, they are diamonds, held to the same grading standards, and supply chain as mined diamonds.  Pure Grown Diamonds go through the same cutting process which includes analyzing the rough, planning, cleaving or sawing, bruting, polishing, and final inspection. Once complete, they are then distributed to wholesalers, jewelry manufacturers and retailers. 

The Technology:  Pure Grown Diamond technology replicates the conditions necessary to grow a diamond crystal above the Earth’s surface.  Grown diamonds are produced by utilizing two gem-quality diamond creation processes: High Pressure-High Temperature (HPHT) and Chemical Vapor Deposition (CVD).  In both instances a small diamond seed is placed in a tightly-controlled environment where the rough diamond grows, atom-by-atom, layer-by-layer, recreating the natural process.

Certification:  Pure Grown Diamonds are graded to the same specifications as mined diamonds and accompanied by Diamond Grading Reports from leading independent laboratories such as the International Gemological Institute (IGI).  These certificates are identical to mined diamond certificates including grading of the 4C’s along with full disclosure of the grown diamond origin.

What is a Grown Diamond:  Pure Grown Diamonds are identical to mined diamonds sharing the same physical, chemical and optical properties as their natural counterparts. Materials such as Moissanite, Cubic Zirconia (CZ), White Sapphire, YAG, etc. are simulants that simply attempt to “look” like a diamond.